Fractio Marketing

Marketing should pair strategic thinking with creative execution. At the core marketing is a deep understanding of the target audience—what they value, how they behave, and where they engage. Effective marketers are not just storytellers; they are data-driven problem solvers who translate insights into campaigns that resonate and convert. This requires a strong grasp of positioning, messaging, and branding, along with the ability to adapt quickly to changing market trends and technology. Fractio can help.

Our Services

Business, Market & Industry Analysis

A comprehensive view, beyond just marketing, of your company’s positioning within the broader market landscape

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Marketing Diagnostic

A deep-dive evaluation of your company’s current marketing ecosystem—designed to uncover what’s driving performance, what’s holding you back, and where the biggest opportunities lie

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Go to Market & Marketing Strategy

Launch, re-launch or reposition new or existing products, services, or brands by building a focused end-to-end strategy that drives market adoption

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Marketing Playbook

Development of a custom marketing playbook that serves as a strategic guide for consistent, scalable marketing processes & execution that can be handed off to an internal team when desired.

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Marketing Automation & Tech Stack

Ensure your marketing technology ecosystem is aligned, efficient, and built to support long-term success

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Marketing Execution

Turn strategy into action—helping organizations implement campaigns, content, and digital initiatives with precision and consistency

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Industry Experience

A DTC strategy can’t be applied to a cottage B2B industry. Fractio Marketing brings deep, cross-sector expertise in B2B, CPG, SaaS, nonprofit, and home services—crafting tailored strategies and campaigns that drive growth, engagement, and measurable results across diverse audiences and business models.

Home Services

Marketing for home services hinges on local visibility, trust-building, and immediate relevance. Fractio can help build the automation tools necessary to amass reviews while helping develop a digital footprint that top ranks for key searches. We understand that it is not just the ranking, it is also the messaging to help sway customers.

B2B

B2B marketing is fundamentally about building long-term relationships, trust, and delivering value through every stage of a complex decision-making process. Fractio helps companies build credibility through high-value content that demonstrate expertise and solve specific pain points helping deliver clear evidence of product ROI.

Consumer Packaged Goods

Successful consumer packaged goods (CPG) marketing hinges on understanding consumer behavior, creating strong brand recognition, and winning at the point of sale. Fractio can help prioritize messaging by both marketing channel and point of sale to convert more consumers to trial.

SaaS

Fractio uses data to identify what drives user behavior, then align messaging, campaigns, and content to meet those points of need—whether that’s through SEO, paid channels, lifecycle email automation, or product-led growth tactics.

NonProfit

Fractio helps nonprofit organizations amplify their mission through strategic storytelling, targeted outreach, and donor-centric campaigns that build awareness and deepen support.

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What clients are saying

Deborah has consistently delivered outstanding results for businesses looking to elevate their marketing efforts. She helped build and craft our organization’s marketing dept/strategy

Home Services

CEO, Tree Care Parnters

Deborah joined Omatic as the marketing lead. She identified gaps in the sales and marketing process, built out the marketing tech stack as well as develop all top of funnel lead generation efforts. She then created a new organizational structure and recruited for the key roles. Marketing was set up for success upon her exit.

SaaS

CEO, Omatic Software

Fractio was hired to research, develop and commercialize a brand and product portfolio for the new Canadian Cannabis market. The new product portfolio exceed sales expectations in the first few years on shelf.

Consumer Goods

COO, Auxly Group

Fractio quickly helped our business identify and execute on multiple improvement opportunities, bringing fresh perspectives and practical ideas that added real value, fast. Can’t recommend enough..

Home Services

Business Transformation, Hawthorn Inspection Cameras

Fractio identified key marketing channels to generate genuine top of funnel consideration while refining our value proposition and key market messages for resonance with our ICP…building momentum in our marketing activities.

B2B

CEO, HiQo Solutions

Deborah helped identify a brand positioning white space opportunity and potential product innovation territories while delivering clear competitive and market dynamic insights.

CPG

Founder, LunHer

Why Fractio?

Fractional Flexibility, Full-Service Insight

Fractio offers strategic leadership and hands-on execution to accelerate results without the overhead of a full-time hire

Cost-Effective Advantage

Based in Canada, Fractio’s services typically cost 30% less than comparable U.S. consultancies

Proven Experience, US -Focused Expertise

20 years working with companies selling into the U.S. market, providing Fractio with a strong understanding of American consumer behavior, competitive dynamics, and buyer expectations.

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